Is Digital Marketing Good Career?

Name: Digispire Academy
Rating: 5

In this rising globe run by the vast internet, the methods of traditional marketing and branding are in the path of downfall with the gradual extinction of traditional markets. Businesses have taken their positions and strengthened their grounds in the digital world. And that is what gave rise to the matter or process called digital marketing. Question Is digital marketing good career? Since it is a new concept in the modern times of the 21st century, many are still unaware about how it works, so let’s start by understanding what digital marketing actually is.

Any kind of marketing that utilises electronic devices and the internet, can be used for the conveying of promotional and branding messaging, and measuring its impact through the customer experience can be termed as digital marketing. In practicality, digital marketing simply refers to marketing campaigns that are promoted on digital media or platforms and are showcased on computers, phones, tablets, or other digital devices.

Digital marketing can take many different forms, including online videos, display ads, search engine marketing, paid social ads, visual graphics and social media posts. Hence, online marketing or digital marketing is the promotion of brands in an aim to connect with potential customers using the platforms on the internet and other forms of digital communication.

These platforms range across email, social media, web-based advertising, text and multimedia messages as a marketing channel. It comes with many new, incredible and huge possibilities for brands with their goals of going global. In a matter of mere seconds, your business can reach someone across continents on the other side of earth. With the right strategies and techniques, digital marketing can boost your brand appearance, increase conversion of audience into potential customers, upbuild brand visibility, helping you reach your target by escalating your sales towards massive profit gains.

Now that we know what digital marketing is and how it works, let us see the career possibilities it comes with. Evidently, with its world wide power, digital marketing is naturally one of the fastest growing industries in current statistics and with its persistence,it is predicted to be on the top in a matter of few years.

Therefore, whether you are looking to expand your business through increasing your brand’s visibility and sales profits, or if you have recently completed your schooling and are confused about which career would be the right choice, then without doubt you can take a step forward towards making digital marketing. Honing your skills in digital marketing tactics, will eventually lead you into the path of success, opening many gates of career and job opportunities. Hence, for anyone and everyone, understanding and mastering the art of digital marketing is very important to build a rising career for the upcoming future.

Overview of Digital Marketing :

Just like any other matter of marketing, digital marketing, too, comes with a series of components and tools that make it as powerful as it is today. These components develop the ultimate results of branding if executed with the help of proper prior research as well as strategic methods. Let us now see the components!

1. Search engine optimization (SEO) –

Search engine optimization, also known as SEO, is the process of improving the standard quality of web content and quantity of website traffic in order to increase brand visibility through a website or a web page on search engine platforms. It is the art and science of getting your web page to rank higher in search engines such as Google, escalating its overall reach and discovery online.

2. Pay-per-click (PPC) advertising –

PPC stands for pay-per-click, a tool of digital marketing and advertising where the advertiser pays a fee each time one of their ads is clicked by an online user. This method is used to drive traffic to websites without the waste of costing on advertisements that goes unnoticed.

3. Social media marketing –

Social media marketing is the tool of digital marketing where marketing power is leveraged from the many different social media platforms today by reaching goals such as conversion of audience reach into potential customer rate and other branding goals. Since social media platforms are so widely used by so many users, it creates the possibility to reach more audiences across continents in a short span of time.

4. Content marketing –

Content marketing is the base ground for any branding. In the world of digital marketing too it stands as a strong tool of marketing. It is the method of publishing relevant content targeted for the interest of a specific set of audience, it is more of branding a product than its business.

5. Email marketing –

Email marketing is the tool of digital marketing used for sending a commercial message, typically to a set of targeted audience or group of people, using email. In simpler language, every email sent to a potential or current customer can be considered as email marketing, with attachment of advertisements, request business, or solicit sales or donations to it.

6. Analytics and data-driven decision making –

Digital analytics are the process of measuring the performance of online content quantity wise, including the reach or growth through advertising campaigns, social media, and websites. That means these data and analytics provide information from the many digital platforms and sources on how customers are responding to or interacting with your content and marketing campaigns. This can help with fast and effective decision making or planning out which next step would enhance the results of digital marketing further.

With the side of such smart tactics, digital marketing gives efficient results and improved outcomes for your brand or business.

Setting Goals for Your Digital Marketing Campaign :

Any goal in life can directly become a purpose to thrive on and a vision to achieve reality for! A beginners guide to digital marketing would involve the base of goals. Goals in digital marketing are important because they give the marketing team and also the company the direction to move forward to, a purpose of want and need, and the utmost important , a vision. By setting significant goals, digital marketing teams can determine whether their hard work in campaigns or efforts of marketing are working effectively and reviewing how they have impacted sales, performance or engagement of the company.

Digital marketing goals can be categorized for better working and outcome, by listing them as follows :

Improving campaign or advertisement quality.
Increased sales growth and profitable returns.
Increase general brand awareness and visibility.
Acquire new customers and leverage the old ones.

5. Increasing website traffic and making the brand easily findable among users. 6. And finally, ensuring customer loyalty.

Advantages of a Career in Digital Marketing

Is digital marketing good career? The proof of digital marketing being such an advanced method of marketing and technology, and how it is uprooting in the industry each day, naturally brings in many advantages if pursued as a career. Hence, yes it is! Listed below of some of the greatest advantages and success if you take up digital marketing as a career:

High demand for professionals in the field , hence, increased job opportunities.
Increased reliance on digital platforms by global businesses.
Growing need for digital marketing experts across industries.
Versatility and diverse skill set development.
Ability to specialise in specific areas or work as a generalist.
Opportunity to develop various digital marketing skills.
Constant learning and professional growth.
Frequent updates and advancements in digital marketing tools and techniques.
Continuous learning through online resources and industry communities.
Potential utilisation of creativity flow and innovation.
Leveraging different channels and strategies to reach target audiences.
Room for experimentation and exploration of new ideas.

Hence, now if you have the question that is, is digital marketing a good career, then these points of advantages say that it is!

Challenges to take under Consideration :

Similar to all the professions and industries around the world, digital marketing too, comes with its set of challenges that you must look out for while building a career in it.

The first and foremost challenge in the world of digital marketing is it does not stop upgrading its sphere. There are new tactics launching almost everyday. Each new day comes up with some new trend that emerges and that constantly keeps changing, hence, it is important to be up to date with it through research.

Just like any other field that is widely across nations and is fast growing, digital marketing too, comes with vast competitions. In the sphere of digital marketing, every business nowadays is competing against one another to be in the top to maintain their reach and visibility, therefore , to overcome such battles , one must be well aware of its tool and put innovation and smart creativity into their content.

There is a fine line between technicality and creativity and when it comes to the field of digital marketing, both need to be present in a balance. It is a must for your content to be intellectually creative, something that stirs up a conversation kind, and should be rightly paired with technical expertise to ensure it reaches the audience it is created for.

Digital marketing and its fast changing nature requires quick and effective decisions that work well with the niche of your brand. And these inputs can only be possible when the engagement and performance of content and the brand is monitored. Thus, being aware and updated to how your audience is reacting to your published content is most vital.

Steps to Pursue a Career in Digital Marketing :

Building a career in digital marketing requires both the knowledge of handling strategic methods to increase its efficiency and a lot of creative innovation to make your content worthwhile! Hence, one must achieve proper education and training from a well reputed and government recognised institution in order to achieve relevant certifications.

In that context, Digispire Academy is one such digital marketing institute in Kolkata for the expert learning of digital marketing. With the fine expertise of the mentors, Digispire creates a real agency styled learning for the aspirants, upskilling each student for the future work environment with the advanced knowledge of today.

Digispire Academy fuses the understanding of different digital marketing domains, developing skills in analytics, content creation, and campaign management, all in their education.

The academy also offers practical experience through internships, freelance work, or entry-level positions at top level companies. With their dedication towards networking and continuous learning, at Digispire, aspirants get to engage with industry professionals and attend conferences or seminars that progress them towards the latest trends and advancements in the digital platforms.

Salary and Career Growth Potential :

Digital marketing, apart from its professional career benefits, also comes with incentive benefits. The average salary ranges from 3 LPA to 6 LPA, while the highest salary for a digital marketer ranges in the value of 9.4 LPA to 10-15 LPA. With that, there is always massive career growth potential with the rising brands in a fast growing industry of digital marketing, from job opportunities of professions ranging from Digital marketing manager, SEO specialist, Social media manager, Content writer, Content marketing specialist, and more.

Conclusion :

The globe has become a stage for this fast growing and successful career choice that is digital marketing. Whether it ranges from specialising in a particular sector of digital marketing as a professional or building your very own business, the benefits of digital marketing can be named endless. And this blog stands for all those benefits of pursuing digital marketing as a career. Therefore, back to your question: is digital marketing good career? Your answer would be it definitely is.

If you are in Kolkata and wish to pursue digital marketing as a career, then head to Digispire Institute.