The Truth About Content vs Backlinks: What Google Really Cares About Now

The Truth About Content vs Backlinks: What Google Really Cares About Now Table of Contents Remember when SEO was all about collecting as many backlinks as possible? Those days are long gone. Google has completely changed how it ranks websites, and honestly, it’s about time. What Changed and Why It Matters Google’s recent updates have […]
Why an AI-Powered Digital Marketing Certificate Is the Right Choice for 2026

Why an AI-Powered Digital Marketing Certificate Is the Right Choice for 2026 Table of Contents Digital marketing is moving through a structural shift. Tools still matter, but they no longer define expertise. Decision-making, data interpretation, and automation awareness now sit at the centre of every serious marketing role. As 2026 approaches, professionals who understand how […]