Who Is The Father Of Digital Marketing?

When we speak of digital marketing, the first thing that comes to our mind is that it is a modern concept rising in this modern century. But can you believe it if we say that digital marketing came into existence in the early 1990s? Yes, that is true. Digital marketing, with its very new and modern ways of working is often believed to have been established very recently, but fact is, its birth date goes back to the time of 90s. But who is the father of digital marketing?

But who is the mastermind behind such a brilliant concept? Who invented such an unique element that went on to bring grand success in the modern business landscape? This blog is the answer to your curiosity about the father of digital marketing.

But before we dive into finding out who is the father of digital marketing, let us first understand how this invention has benefited modern life. To start with, digital marketing has become this very powerful tool in the 21st century, easing the process of marketing, launching tools and instruments that are a major part of building a brand into a successful reality, and most importantly, creating a wider reach, pulling in audience traffic like nothing has ever done.

Digital marketing has become a significant part in today’s marketing industry, from growing brands by targeting the right set of audiences according to the brand’s forte, to giving users and potential customers better and easier access to the brand, and allowing brands to reach new heights of success. Digital marketing has replaced traditional marketing for the better, improving both the user experience as well as business marketing.

Evolution of Marketing

Original and traditional marketing can be defined as any form of marketing that uses offline methods to reach out to an audience in an effort to increase brand awareness. Traditional marketing is seen on a daily basis through billboards, newspaper advertisements, television, and so on. Even though the presence of traditional advertisements is almost always there, it is often ignored hence it results to be ineffective. Traditional marketing comes with quite a lot of cons, such as:

Highly expensive to run
Marketing performance cannot be tracked or measured
Can take longer span of time to execute
Unable to reach as many people as it is possible with digital marketing
Cannot reach target customers

And so on. Because of such reasons, a massive and drastic evolution took over the marketing industry that was initiated by the father of digital marketing. The father of digital marketing prepared the world to witness an all-new progress in the marketing sector. Now you may wonder Who is this person whose efficient work has allowed businesses to take the route to success and has improved the user experience altogether?

Well, the man behind all this, the father of digital marketing, is Philip Kotler. He is known as the father of digital marketing not only because of his invention but also because of his brilliance and marketing genius that has developed the progress of today.

Kotler journeyed through five main stages in the evolution of marketing, namely:

The Production Era
The Product Era
The Selling Era
The Marketing Era
The Holistic Era

All these eras defined the growth and development that led to the creation of digital marketing. The father of digital marketing, Philip Kotler, understood the keys of marketing and invented an effective solution with the focus being on the 7 most important elements of marketing, also known as the 7P’s. But what are the 7P’s?

The major elements of marketing, or the 7P’s are Product, Price, Promotion, Place, People, Packaging, and Process. Keeping these at the center of attention, the father of digital marketing went on to introduce the concept of marketing digitally.

This evolutionary history of traditional prints transforming into digital methods is what makes the present of digital marketing strong and valid. When talking about digital marketing, we surely cannot miss Philip Kotler, the father of digital marketing.

Pioneers of Digital Marketing

Every masterpiece comes along with the efforts of a crew of masterminds. And so did digital marketing. Efforts and intelligence of a team of pioneers is what makes digital marketing into what it is today! Let us find out who they are.

Guglielmo Marcon: The father of wireless communication

Guglielmo Marcon, also known as Guglielmo Giovanni Maria Marconi, was an Italian electrical engineer, known for his invention that acted as an instrument for digital marketing. A practical radio wave-based wireless telegraph system, this interesting tool led to Marcon being credited and applauded as the inventor of radio. The father of wireless communication further achieved the 1909 Nobel Prize in Physics in recognition of his contributions in the invention of wireless communication, making it a primary step into the world of digital marketing.

This development of radio and telegraphy gave rise to the thought that these very tools can be utilized in the marketing aspects of communication or sending messages that can help with broadcasting and advertising to reach a whole new range of audiences.

Ray Tomlinson: Revolutionizing communication with email

The rise of the emailing system came with Raymond Samuel Tomlinson, an American computer programmer who was the first to carry out an email program on the ARPANET system in the year 1971. It was the foremost system that was able to send emails across users connected over the ARPANET. Where earlier mail could only be sent to people who used the same computer, this invention worked as a great tool in daily life and at work.

To achieve this ease of communication, he used the @ sign to differentiate the user name from the name of their computer or machine, and this method has become a staple in email addresses ever since.

This revolutionary brilliance took a step into not only easing our daily work life, but also advancing as a marketing tool by launching the concept of email marketing.

Seth Godin: Influencer and thought leader in digital marketing

Marketing can be done with a will to do so, and Seth Godin has proved it through his writing and words. With his marketing spirit and brilliance in the field, this American author and business executive is an enthusiast, speaker, and writer who actively speaks and educates people on digital marketing. Godin owns over 15+ bestsellers in over 35+ languages, making him a strong public figure and influencer, shaping the future of digital marketing.

Innovations in Digital Marketing

Digital marketing over the years has evolved just as it has brought in newer, more effective and more beneficial concepts and innovations. The father of digital marketing may have invented it, but throughout time and decades, digital marketing has been found again and again with better and more efficient additions. Let us now find out the new trends that created a whole new dimension after the inputs the father of digital marketing made in earlier times.

Emergence of Search Engine Marketing

Search Engine Marketing is a kind of internet marketing, processing in an aim to increase brand reach and visibility by the promotion of websites through organic as well as paid advertisements. One such SEM system is Google Adwords, an advertising method that allows brands to reach targeted audiences and grow their businesses through search engine marketing. It refines your searches, reaching you to customers who only want your product.

SEM has another method called PPC (pay-per-click) advertising, where every time a user clicks on your website, you pay. This method is highly cost effective and pulls a range of paid traffic for you.

Another inexpensive method is SEO, or Search Engine Optimization, where keyword research is conducted and content is optimized with it. Hence, every time someone does a search with that keyword, your page is ranked on the search result page.

Rise of Social Media Marketing

One big part of digital marketing goes to the emerging of social media platforms that can be used as a method of promotion. Social media is scrolled across by almost everyone, which makes it a great house for your brand promotion and marketing. It helps you reach a wider audience range, increases brand visibility, and also boosts your sales. Platforms such as Facebook, Instagram and WhatsApp are dominating the marketing world like nothing else!

Content Marketing and Storytelling

People love to hear and know more as always, and that can be sources for marketing. Content marketing is the key to gaining the love and support of your audience. The right content can expand your brand’s success like nothing else. Tell them your story, how and why you started, give them a surface of relatability, and the digital marketing win is all yours!

Data-Driven Marketing and Personalization

Digital marketing not only comes with a line of creativity but also a range of technicality. It offers you data and analytics through which you can track and measure your brand performance and make decisions to further move your brand up the ladder.

Customize for your customer’s experience and target your advertising by leveraging from these datas and achieve success in no time.

The Legacy of the Father of Digital Marketing

Philip Kotler, the father of digital marketing, has truly launched an ingredient for future success through digital marketing. With an advanced method of promotion and advertising with effective tools and solutions, the father of digital marketing and other pioneers has made it possible for many businesses, small and large, to achieve greater reach, sales, and success. The father of digital marketing has left an impact on society that has continued to flourish even in today’s generation, where everything is changing so fast. A massive part of the tribute goes to Kotler, the father of digital marketing, without whom digital marketing could’ve never been anything!

Conclusion

What an invention for the modern world,a pillar for the future. We honor the father of digital marketing and many more pioneers for their evergreen contributions that have not only helped businesses and people find success in their professional lives but also opened a gate to the right connections. We come to the end of a blog where we explored the many unknown depths of digital marketing created by the father of digital marketing and other pioneers with appreciation and gratitude.